Bridal fashion week in New York City is a ruthless, uber competitive and anxiety-fueled experience for many bridal designers. This year, we’re stepping away from the trade show.
Bridal Market exists across nearly a dozen hotels, including The London Hotel (soon to be the Conrad New York Midtown), The James New York – NoMad, The Warwick, as well as various roof tops, showrooms, venues and convention centers. It is virtually impossible as an emerging or independent designer to conquer bridal market based on the sheer number of venues and buyer’s appointments. Not to mention traffic.
Buyer experience is essential, if you can get them to show - last minute cancellations are practically expected.
That combined with event planner’s failed marketing efforts means a costly hit on the designer’s bottom line; last year’s experience solidified our choice to step away this year. For some, it’s a no brainer - we’ve been told by many successful brands it’s fun to simply kick back with loyal buying teams. But the reality is, a low-income bridal market can literally shut down a company - we’ve seen it happen.
Last season, some of the biggest names in bridal fashion didn’t even host a presentation or appointments, having secured their new collections in boutiques prior to most lines even teasing their new offerings.
Rather than fight to stand out in an ever growing pool of start-ups and budgets we simply don’t have - we’re stepping away. Rather than throw nearly $5,000 into one weekend (not including the cost of product, travel, etc.) we’re investing in our growing team, new ventures, and hitting the road with fun, fresh new ways of bringing our handcrafted accessories to cities like Pittsburgh, Chicago, Miami, Columbus, Indianapolis, Los Angeles and even in the U.K.
We will continue to work with our stockists and welcome new partners, but we’ve come to realize we’re more interested in creating magic for the masses and enjoy our direct-to-babe customer experience.
Be sure to keep up with us on Instagram for new product launches, company news and upcoming events.